Behavioral customer data enrichment

Name: Audiense Enrich
Brand: Audiense

Sharper segments. Smarter targeting. Personalization grounded in real behavior.

Audiense Enrich delivers granular household-level intent
data and behavioral segmentation — all without disrupting your CRM or CDP workflows.

Try Audiense Enrich

Audiense is trusted by
consumer driven brands.

Trusted by the world’s leading marketers, retailers, and growth teams.

Consumer-driven brands use Audiense to understand who their best customers really are— and find more of them.

Purpose-built for modern database marketing and CRM teams

Audiense Enrich enhances your first-party customer data with high-resolution behavioral intelligence designed for retail and consumer brands.

It works alongside the tools you already use — no rip-and-replace required.

Enrichment powered by real behavioral signals

Try Audiense Enrich

Granular intent data enrichment across 35+ consumer categories

Audiense Enrich delivers 200+ intent subcategories across 35+ verticals — moving beyond broad labels like “Fitness” or “Dining” to signals such as Weightlifting or Mexican QSR, each scored based on observed engagement.

This level of intent data supports stronger modeling, smarter suppression, and more accurate campaign targeting.

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Enrichment powered by real behavioral signals

Many enrichment providers group households into 70–80 broad lifestyle clusters — useful, but limited in resolution.

Audiense Enrich assigns households into nearly 170 behavioral segments derived from observed activity rather than census-based inference. Each household receives one to three ranked segments.

This added resolution improves acquisition modeling, suppression accuracy, and offer
alignment.

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Enrichment powered by real behavioral signals

Included: Audiense Action

Every Audiense Enrich subscription includes access to Audiense Action:

Explore enriched segment profiles
Interact with segment data through AI-powered analysis
Generate messaging recommendations
Validate campaign ideas before launch

Learn more about Audiense Action

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Audiense Enrich improves:

Audience modeling accuracy

Lookalike seed quality

Suppression strategy

Offer alignment

All grounded in observed consumer behavior.

why enrich?

Why higher-resolution data matters

For marketers managing large house files, segmentation precision influences acquisition cost, creative performance, and retention modeling. Broad lifestyle clusters can obscure meaningful behavioral differences at the household level, particularly across digital and physical channels.

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How Audiense Enrich complements your existing data enrichment projects

Behavioural segments

Intent data

Enriched data update frequency

Activation tools

Audiense Enrich

170, up to 3 per household

35+ categories, 200+ subcategories

Weekly, monthly, or quarterly

Included (via Audiense Action)

Other Providers

70–80 broad clusters

Limited or unavailable

Varies by subscription

Extra, if available

Audiense Enrich

Behavioural segments

170, up to 3 per household

Intent data

35+ categories, 200+ subcategories

Enriched data update frequency

Weekly, monthly, or quarterly

Activation tools

Included (via Audiense Action)

Other Providers

Behavioural segments

70–80 broad clusters

Intent data

Limited or unavailable

Enriched data update frequency

Varies by subscription

Activation tools

Extra, if available

Test Audiense Enrich on your own customer records

Try Enrich

Evaluate Audiense Enrich on your own data. Send us 10,000 customer records and we’ll return them enriched with intent data and ranked behavioral segments — no obligation.

See exactly what higher-resolution customer data enrichment adds to your segmentation strategy.

Try Enrich

Free trial

Ready to meet your audience?

We’ll show you how you can ask who you want, what you want.

Audiense Enrich gives you the audience intelligence to find new opportunities and build campaigns that actually hit. See it for yourself.

Free trial

Please fill in a few details below to request a free trial or demo, or just to find out more about Audiense Enrich, and how we can help you. When you click on submit, you'll get the option to book a meeting.